The Ice Apartments were located in a very centralized downtown area of Reykjavik. It was actually next to the famous Rainbow street which made it very convenient to all the shops, restaurants, and points of interest. It was very easy to walk to Bonus grocery store which was a plus for us since we decided to cook some of our meals in the apartment. The outside of the apartment building was just ok--not as pretty as the pictures online but it was decent. The inside of the apartment, however, was just as nice as in the pictures. Clean, spacious, and had all the amenities described online. We did run into a problem with the washer/dryer combo. Not user friendly as it kept erroring out and not completely drying our clothes. We eventually just looked for a laundry mat and used the washer and dryers there (laundry mat was a 5 min walk from apartment). There was also a sensor light for the bathroom and unfortunately, when you are in the shower, it doesn't detect movement so the light will turn off so had to always stick my hand out of the shower and wave to turn lights on. This happened every minute so it was bothersome. Overall, we were still very satisfied with our stay because of the cleanliness and the location of the property and would definitely stay here again when we visit Reykjavik in the future.