I stayed a couple of times at the Dave Gordon now and I will definitely come back. Unloved the relaxed atmosphere. The staff is really friendly and helpful and attends to your needs wherever possible. 24/7 reception is a huge plus, not a given in Tel Aviv. Well appointed quirky rooms, cleaned daily. Cozy backyard with free drinks, tea, coffee. Perfect location. Close to the beach, restaurants, grocery stores, Dizengoff. Keep up the good work!