Good points: lovely surroundings, comfortable clean room (bathroom a little dated but clean), swimming pool is perfect for kids and very clean, wifi very good, tennis courts looked in good condition, though I'm no Venus Williams. Staff are friendly enough however hospitality definitely isn't a strong point across the whole hotel. There is also a kids play area by the private beach.
Bad points: despite remote location (and it is very remote) there is no supermarket or shop for basics on site and literally nothing around for miles. The bus outside to the main town/beach runs every hour if it feels like it, taxis to and from the town cost 10€ min each way but the cab drivers add on extra surcharge depending on how they feel. Food in the pool bar is of limited variety & the main restaurant didn't open for dinner two nights of our stay though we ate out anyway. Don't be fooled by the allure of the private beach, whilst it is lovely, it is pebble and not ideal for kids (except for stone throwing which did amuse our 4yr old) or if you don't have your own chairs, but you definitely need jellies for kids. There is also no beach bar to speak of, or if there is it wasn't open while we were there. The hotel also seems to keep toilet roll on ration and drip feeds you one each time.
It is approx 30/40 mins from Alicante airport and will cost between 50-70€ in a taxi, depending on the day, time and extra charge the driver feels like adding. Some added 3,75€ Whilst some added 8€!
If you hire a car (there is plenty of hotel parking) or have money to throw at taxis and don't mind being a bit ripped off by the drivers, then this hotel is absolutely fine, otherwise I would probably choose somewhere with a few more amenities.